Grab Indonesia | ahimsart

Grab Indonesia (Jatimrek)

E-commerce marketing campaign

These are some of the designs used for Grab East Java social media marketing content from February to May 2021. Key visuals include comic strip, fun fact and gamification components to increase engagement and followers.

Comic strip (instagram content)

comic strip episode 1 - phone mockup.png

Ikatan Bucin (grabjatimrek)

Ikatan Bucin (Slave of Love Connection) is the name of the series for Grab East Java comic strip which unravels around romance & comedy that is quite common to the younger generation that fits the target audience for engaging social media content. Bucin is an Indonesian term that is popularized for millenials and GenZ as a submission to their partners. Grab East Java's Ikatan Bucin tells the story of Roland and Ranti's act of love contributed with the products & services of Grab.

Weekly Quiz (instagram content)

Fun Fact/ Quiz on City names to increase engagement and an interactive content with the audience.

in-app city icon (grab app)

To deliver city icon design(s) to be featured within the phone app for Grab seasonally. These cities are mostly East Java based which include Mojokerto, Lamongan, Kediri and Malang.

marina boom beach (grab collaboration)

This project is a collaboration of Grab Indonesia with Marina Boom Beach in Banyuwangi to create a feature within their tourism sector in the form of a wall art (50m x 3m). This wall art will be a photo destination for tourists and locals alike during their visit at the beach. My artwork is solely to create a connection of the beach with the products & services by Grab.

On this part of the wall art there is a cutout ATV where visitors are able to interact on this movable (sliding) ATV for video content such as IG story or TikTok.